I think Stu's comments above are quite valid about games consoles being what kids are really into, they can play on line, chat to their friends, do whatever with out the parents having to leave the house and actually take them anywhere.
When I was younger I got into cars because my mates brother had them, loads of us were into them at school, what do they talk about in the playground now though ? Xbox and how to complet a level on a game...
If shops or clubs could go to schools and get the kids interests with demo's that would help. I think the manufacturers need to take note though, I've got back into this now because I can afford it but if I hadn't done it when I was younger I probably wouldn't be doing it now. Everything is SO expensive now though.
The clio cup series idea is a good one. One make series, cheap speedo ( what's the cheapest brushless set up ? ) and a basic chassis, I'd like to do that myself just for the cheapness. I've been looking around and a lot of people you ask advice from seem to just bang on about how much they've spent as opposed to telling you how you can start cheaply.
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