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Old 08-01-2018
Donutt Donutt is offline
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Join Date: Mar 2009
Posts: 334
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Been working in retail and wholesale distribution for 20+ years.

Have to say, just on my experience, no AE-inside knowledge to confirm my suspicions, I'd say there is def something new coming.

The discount is very large, meaning they want to move stock (clear warehouse) very quickly.

Given that every new car kills the sales of the old car, they don't want to have stock of a car that won't sell. Who'd buy a new B6 if there was a B7 coming, unless it was heavily discounted?

And if I was trying to clear stock out the warehouse, just to make room for more B6 stock, I wouldn't hurt the retail price by nearly 50% - how would I get people to buy the new stock at the old RRP price ($460).

That signals to me, that they are keen to empty the current stock and at a price that won't hurt sales of a new car, just the old car.
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