I think part of the issue with having to upgrade the car to make it competitive is that it plays into the toy aspect. It's a toy that you have to upgrade to make it into a race machine. If you had specific race machines that you buy and are competitive out of the box then it would do a lot to lift the image to that of a more serious nature.
Sure a lot of people have small ugprades on their 1/10th cars my impression from the 1/18th is you significantly upgrade the cars to make them more reliable and faster. That to me sounds more along the lines of buying durga and a load of upgrades to make it on pace with a 501x. The fact that the upgraded car and the top spec racer might be just as quick on the track is irrelevant, it's not the end result but the method of getting there.
Also im sure there would be be the fear that somebody might buy the wrong upgrades and therefore not be competitive before they started.
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