You will have to draw around the logo mate if its an image. All plotters follow vector data (essentially points in space on an x/y axis, the plotter follows these points)
An image is a raster file made up from pixels. (like your tv and computer monitor)
Some software has an autotrace function that will convert an image (jpg tif bmp etc), but to be honest most of them are pretty poor unless the image is really good quality, even then it will probably need tidying up manually.
If your looking for a particular logo in vector format to download there are various websites you can get them from:-
Seeklogo.com
brandsoftheworld.com
They may or may not have what your looking for, both sites are free to use, but Brands' requires login.
Also, If you search for the logo in google and add a .pdf file extension you can sometimes find the logo in vector form embedded within a manufactures pdf. (setup manual, instruction manual etc)
Failing that there seem to be plenty of people on here adept enough at using vector software that may have / be able to convert logos.
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