Im assuming all you guys didnt sign up for "niche-bids" marketing emails (otherwise you would know what the heck it is!) so thats a bit out of order. Especially for whoever gave them your details in the first place - i.e. BRCA database?
Without putting to fine a point on it - you are receiving spam; and if you were so inclined to examine it - it might violate the Data Protection Act if you didnt sign up to it in the first place. (thats illegal!)
Sorry - but I hate when companies pass on details when they shouldnt.
I shall climb down off my soapbox now...
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