The main cost of racing is tires and might be a big off putter for new people or people who want to race more (me), I'm not saying that the company's should lower the prices but it might attract more people if the price was lower so they'd sell more and the shops would do better selling models/ rc thing's (its a big gamble). Another way to lower the cost might be to limit the amount of tires that people can use each meeting (this might already be in effect) or have a longer lasting tire but that effect sales for isn't a great option for the shops.
Bit off topic I know.
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