Nice to see another potential competitor on the block, and to (apparently) see rumors confirmed. However, going by what's not covered by a bodyshell it won't be something radical. Don't get me wrong, what we can see looks nice, but nothing more.
If I'd be a brand like Xray entering a scene with so many brands out there (almost all of them with very similar designs), the first thing I'd look at is to make a car that is different and has a daring design. If you don't stir things up you're guaranteed not to break sales records.
So in short, I hope it is more of an oddball than meets the eye