BOGOF Porsche

[Lee]

In one of the biggest marking mistakes this year, a dozen and a half people got in on a sales and marketing managers idea to help launch a new Porsche dealerships opening day, buy one Porsche get one free.

Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer. Has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen’s Opening day “buy one get one free promotion” “I admit I didn’t really do the numbers properly on this one” said Glen who told reporters that he had “seen the concept work really well for coffee stores”

Some people went to extra lengths to ensure that they could get in on this deal, I�m sure I would have been there a few hours prior to opening in case there was a line.

A local janitor purchased a Porsche using the dealers “no deposit finance plan for low income earners”, sold both cars, paid off the finance account and walked away with $120,000 profit. The finance plan was another one of Glen’s initiatives that has now been cancelled.

Now clearly he didn�t buy the higher end models, but still, $120,000 in less then a weeks worth of work is a fresh start for just about anyone.
Fergusson didn�t stop with just the buy one get one deal, he enabled the janitor to purchase the car as well with a financing plan for lower income people, that too has been stopped.
Far and away the best quote from this entire article is from Fergusson himself, how this guy has made it anywhere in his life is a miracle, after this I�m not sure he will ever get hired anywhere that doesn�t have a fry hopper.

I have never really been too good at Math and I was sure the whole time we were making money - I was initially blown away by the amount of cars we were selling in that first hour. I had seen the “buy one get one free card” work extremely well for the new coffee shop down the road and thought what a great idea I will try it here.